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We know that developer communities thrive when they’re supported with the right tools, and for many of you, Discord has become an essential part of that experience.
At Advocu, we’re constantly listening to our clients and prospects, and one thing we kept hearing was how essential Discord is as a hub for developer interactions and community building.
We’re excited to announce that we’ve answered your call by integrating Advocu with Discord, one of the most popular platforms in the tech industry for community engagement. With this new integration, we’re making it easier than ever for community managers, developer advocates, and brand ambassadors to see the full picture of their community's involvement, track contributions, and celebrate the ambassadors driving the conversation (...and conversion).
Whether you’re leading a developer ambassador program or growing a brand ambassador initiative, Advocu’s Discord integration gives you the insights and tools to harness the power of your community, strengthen connections, and unlock new opportunities for meaningful engagement and brand loyalty.
Advocu : Discord Integration
Discord is widely used in the tech industry as a go-to platform for community building. It offers a dynamic space where brands and developers can connect, share knowledge, and collaborate in real time. Now, with Advocu’s integration, community managers can gather valuable data on community members’ activities, making it easier to recognize top contributors, understand engagement trends, and refine program strategies.
This integration benefits both community managers and individual members in ambassador programs, providing them with the tools they need to succeed and grow within the developer community.
How the Discord Integration Works for Admins and Community Managers
The Advocu and Discord integration provides unparalleled insights for community managers and admins running developer ambassador programs. Here’s how it works:
1. Seamless Discord server integration for centralized insights
Admins can now integrate multiple Discord servers with Advocu, allowing for centralized monitoring across all community spaces. This feature enables you to gather detailed metrics on engagement and activity across channels, helping you evaluate the success of your ambassador program and align it with your brand’s target audience.
Program admins can now connect multiple Discord servers to Advocu, enabling comprehensive monitoring across various community spaces.
Quick how to:
Go to the Settings tab and then the Integrations section to switch on the Discord app. Follow the setup by proceeding through the authentication flow.
Keep in mind you need to have admin access on both platforms.
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2. Engagement Dashboard
Gain visibility into overall server activity, helping admins assess community health and engagement levels. Our new engagement dashboard brings together essential metrics for each integrated channel, including:
- Messages sent
- No. of threads and activity within them
- Active users
- Popular channels and threads
Thanks to this, you get a quick overview of your Discord servers and track the volume of messages to understand the engagement level across various channels. You can analyze which discussions resonate most with your community, gaining insights into the topics that drive engagement.
Admins can filter data by date range, making it easy to track engagement trends over time and measure the success of specific initiatives or campaigns.
3. Cross-referencing program members with Discord activity
Members can now authorize Advocu to connect with their Discord accounts. This allows Advocu to track their engagement within designated program channels, enabling visibility of their contributions.
This integration allows also community managers to automatically cross-reference Discord activity with Advocu’s program membership data, creating a clear view of who among your program members is driving engagement. Thanks to features showcasing their impact, you can recognize and reward these individuals, reinforcing loyalty and motivating other members to engage more actively.
4. Improved recognition for top contributors and a detailed engagement analysis
Through the cross-matching feature, community managers can easily identify and celebrate top contributors within the Discord community. Recognizing developer ambassadors and developer evangelists for their participation fosters a sense of accomplishment and encourages others to contribute. This approach helps you build a robust, active community that aligns with your brand’s values and goals.
Enhanced Features for Program Members: Amplifying Individual Contributions
The Advocu and Discord integration isn’t just beneficial for community managers. Program members themselves will find new ways to understand and improve their impact within the community, making their roles more rewarding and aligned with the community’s success.
1. Easy Discord Account Authorization for Members
Program members can now authorize Advocu to connect with their Discord accounts. Once authorized, Advocu can gather metrics on their contributions and activity within designated program channels.
Quick how to:
As a member, go to your Profile, within Community Activity section you'll find a tile dedicated to Discord and a click to integrate button. Follow the setup by proceeding through the authentication flow.
2. Personalized engagement metrics on Advocu Profiles
Members with authorized Discord accounts gain access to personalized metrics on their activity, including:
- Messages sent
- Thread contributions
- Servers and channels they are active in
Practical Benefits of Discord Integration for Developer Ambassador Programs
When we set out to integrate Discord with Advocu, we weren’t just ticking boxes—we were solving real challenges that community managers and program admins face every day. Unlike other marketing efforts, this integration specifically tailors engagement to resonate with developer communities. We wanted to give you a better way to understand, engage, and celebrate the people who make your developer ambassador program thrive. Here’s how this integration is already making an impact:
Increased Engagement
A quiet community is a stagnant one. Advocu’s Discord integration helps you shine a spotlight on the people driving the conversation, those posting, replying, and contributing. By recognizing their efforts, you can inspire even more participation and build the kind of lively, motivated community every developer program needs.
It's more than engagement; it’s momentum.
Streamlined Community Management
Let’s be honest: managing multiple tools, platforms, and spreadsheets isn’t anyone’s favorite part of the job.
With Advocu’s dashboard dedicated to Discord, you can bring it all together. See who’s active, track what’s happening, and stay on top of engagement without the chaos.
It’s not just about streamlining workflows—it’s about giving you time back to focus on the bigger picture.
Enhanced Brand Loyalty
People stick with programs where they feel valued.
Advocu makes it easy to recognize developer ambassadors and advocates for their contributions on Discord.
Whether it’s a message in a high-impact thread or consistent participation across channels, this visibility helps you turn contributors into brand advocates, and, eventually, loyal customers who champion your community everywhere they go.
Actionable Insights for Better Strategies
Data is great, but it’s what you do with it that matters. With this integration, you’ll uncover trends about your community that weren’t visible before.
Which channels are driving the most conversations? What topics are resonating? Who’s leading the charge? Use these insights to refine your strategies. Whether it’s tweaking rewards, adjusting content, or even identifying the next big opportunity for your program.
Measuring Success and Best Practices
To measure the success of a brand ambassador program, it’s essential to track key metrics such as community growth, reach, engagement, investment, revenue, and ROI. Utilizing brand ambassador management software can streamline this process by automating tasks, tracking metrics, and generating comprehensive reports. If you're already running a Discord server, you may have noticed that getting stats out of this platform is not that easy unless you do a lot of manual work. Advocu is changing this.
For optimal results, brands should focus on building a strong community, creating meaningful content, and actively engaging with their audience. Additionally, measuring both micro and macro KPIs provides deeper insights into engagement analytics, allowing brands to refine their strategies and optimize their ambassador program for maximum impact.
Getting Started: How to Set Up the Advocu Discord Integration
Setting up the Advocu-Discord integration is simple and can be done in click and go manner. Here’s how to get started:
As an Admin
Go to the Settings tab and then the Integrations section to switch on the Discord app. Follow the setup by proceeding through the authentication flow. Keep in mind you need to have admin access on both platforms.
As a Member
As a member, go to your Profile, within Community Activity section you'll find a tile dedicated to Discord and a click to integrate button. Follow the setup by proceeding through the authentication flow.
Power Up Your Developer Marketing Efforts with Advocu
With Advocu’s Discord integration, you gain a powerful tool for managing and growing successful ambassador programs. This integration provides community managers and developer marketers with data-driven insights into member contributions, empowering them to build and nurture a thriving developer community.
In a world where traditional advertising may fall short, Advocu’s approach to community management emphasizes genuine connections and meaningful engagement. As a platform designed to support brand ambassador programs for tech orgs, Advocu enables tech companies to build lasting relationships, boost community involvement, and create a brand that developers and customers alike feel invested in.
If you’re ready to take your ambassador program to the next level and enhance your developer community with Advocu’s Discord integration, schedule a demo and join the growing list of tech companies that are redefining community building and developer relations through Advocu.
